Meta Integration

Connect Your Meta Advertising Accounts With Digital Growth Studio

Digital Growth Studio integrates with Meta's advertising platform to help businesses, advertisers, marketers, and agencies understand campaign performance and optimize their advertising activities.

Our integration allows you to connect your authorized Meta advertising accounts to Digital Growth Studio and use your advertising data within our analytics and AI optimization platform.

1. How the Integration Works

The integration follows this general process:

Step 1 — Connect Meta

You select "Connect Meta Account" inside Digital Growth Studio and are redirected through Meta's authorization process.

Step 2 — Authorize Access

Meta shows you the permissions requested by Digital Growth Studio. You decide whether to authorize the application.

Step 3 — Select Your Ad Account

After authorization, Digital Growth Studio identifies the advertising accounts available to you. You select the account you want to use.

Step 4 — Synchronize Data

Digital Growth Studio retrieves authorized advertising information through Meta's APIs.

Step 5 — Analyse Performance

Our platform processes the available information to calculate performance metrics, trends, campaign health, creative performance, cost changes, and other optimization insights.

Step 6 — AI Recommendations

Our AI analyses the available data and may generate recommendations.

Step 7 — Take Action

Depending on your plan and permissions, you may review and approve recommended actions. Digital Growth Studio can then send the authorized action to Meta through the applicable API.

2. What Meta Data Do We Access?

Depending on the permissions you authorize and the features available, Digital Growth Studio may access:

  • Ad Account Data: ID, name, currency, time zone, status, and config.
  • Campaign Data: ID, name, objective, status, budget, and metrics.
  • Ad Set Data: ID, name, status, budget, schedule, optimization settings, bids, and targeting details.
  • Ad Data: ID, name, status, creative identifiers, and delivery logs.
  • Performance Data: Spend, impressions, reach, clicks, link clicks, CTR, CPC, CPM, conversions, leads, CPL, CPA, revenue, ROAS, frequency, and related metrics.

3. Why Do We Need Meta Permissions?

Digital Growth Studio requires Meta permissions because the application needs to communicate with your advertising account through Meta's official APIs. Different permissions support different functionality.

For example:

  • Read/analytics functionality: Used to retrieve campaigns, ads, performance data, analyse advertising results, generate reports, and generate AI recommendations.
  • Advertising management functionality: Where enabled and approved, management permissions may allow Digital Growth Studio to execute authorized advertising changes (pausing ads, activating ads, adjusting budgets, modifying settings).

We request only the permissions necessary for the functionality provided by the application.

4. Why Does Digital Growth Studio Need ads_management?

Certain Digital Growth Studio features are designed not only to identify optimization opportunities but also to allow users to execute approved recommendations.

1. Problem: Ad XYZ has generated significantly higher CPL than comparable ads over the recent performance period.
2. AI Recommendation: Consider pausing Ad XYZ.
3. User Decision: The advertiser reviews the recommendation and selects "Approve & Apply".
4. Execution: Digital Growth Studio sends the authorized request to Meta.
5. Result: The applicable advertising object is updated in Meta.

The ads_management permission is therefore required for functionality that allows Digital Growth Studio to perform authorized advertising management actions on behalf of the connected advertiser.

5. User Control

Digital Growth Studio is designed to keep advertisers involved in important advertising decisions. Where applicable, the platform follows this path:

DetectExplainRecommendReviewApproveExecute

Users can review information supporting a recommendation (problem identified, evidence, expected impact, confidence, and priority) before taking action.

6. Does AI Automatically Change My Ads?

Not necessarily. Digital Growth Studio may provide AI recommendations without executing them. Where an action requires user approval, the user must approve the recommendation before Digital Growth Studio attempts to execute the action.

Certain future features may provide configurable automation functionality where the user explicitly enables such functionality. Any automated functionality will operate within the permissions and controls provided by the user and applicable platform requirements.

7. What Happens When You Disconnect Meta?

You can disconnect your Meta advertising account from Digital Growth Studio. After disconnection:

  • Digital Growth Studio will stop using the authorization for future API requests.
  • Scheduled synchronization will be stopped where technically applicable.
  • Future campaign changes through the disconnected authorization will not be attempted.
  • Previously synchronized information may remain temporarily according to our retention and deletion policies.

You may also revoke the application's authorization through Meta.

8. Meta Account Password

Digital Growth Studio does not ask you to provide your Meta password to us. Authentication and authorization are handled through Meta's official authorization mechanisms. Your Meta password remains with Meta.

9. Does Digital Growth Studio Sell Meta Data?

No. Digital Growth Studio does not sell users' Meta advertising data.

We use authorized advertising data solely to provide analytics, reporting, AI recommendations, campaign optimization, and user-requested ad management.

10. Who Can Access My Meta Data?

Your advertising data is intended to be accessible only to you, authorized users within your organization/account, Digital Growth Studio systems required to provide the service, and authorized service providers where necessary to operate the service.

We do not intentionally make one customer's advertising data available to another customer.

11. How Is Meta Data Protected?

Digital Growth Studio uses security controls designed to protect advertising information, including HTTPS/TLS, authentication, access controls, secure database encryption, and monitoring. For additional information, see our Security page.

12. How Is Meta Data Used by AI?

Digital Growth Studio may process authorized advertising information to generate insights and recommendations. For example:

Spend + CPL data
Performance deterioration detected
AI Recommendation generated

This allows advertising data to be converted into actionable campaign intelligence.

13. Can Digital Growth Studio Change My Campaign Without Permission?

Digital Growth Studio only performs actions that are supported by the permissions and configuration you have authorized. Where the platform requires explicit approval for an action, the action will not be executed until you approve it. You remain responsible for your advertising account and should review important changes before approving them.

14. Data Retention

Meta-related information may be retained while you use Digital Growth Studio to provide historical reporting, performance analysis, AI recommendations, campaign comparisons, and account analytics.

You can request deletion of your information according to our Data Deletion Instructions.

15. Meta Platform Changes

Meta may change its APIs, permissions, policies, data availability, advertising functionality, rate limits, or technical requirements. As a result, certain Digital Growth Studio functionality may change or become temporarily unavailable. We will make reasonable efforts to maintain compatibility with supported Meta functionality.

16. Meta Policies

Your use of Meta services remains subject to Meta's applicable terms, policies, and requirements. Digital Growth Studio is not a replacement for Meta Ads Manager. Instead, it provides additional analytics, intelligence, recommendations, and authorized optimization functionality around your advertising workflow.

17. Data Deletion

You may request deletion of your Digital Growth Studio account and associated information. For detailed instructions, visit our Data Deletion Instructions page.

18. Questions About the Meta Integration

If you have questions about how Digital Growth Studio interacts with Meta, or for privacy-related and security-related issues, feel free to contact our team:

Email Support: digitalgrowthstudioteam@gmail.com