Digital Growth Studio — Privacy Policy

1. Introduction

Digital Growth Studio ("Digital Growth Studio", "DGS", "we", "us", or "our") provides software and AI-powered advertising optimization tools that help businesses, advertisers, marketers, and agencies analyse and optimize their digital advertising campaigns.

This Privacy Policy explains how we collect, use, store, process, disclose, and protect information when you:

• Visit our website
• Create a Digital Growth Studio account
• Use our application
• Connect a Meta advertising account
• Use our campaign analytics and AI optimization features
• Authorize Digital Growth Studio to access or modify advertising data
• Contact our support team
• Subscribe to or purchase our services

By using Digital Growth Studio, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

We collect information necessary to provide and improve our services.

2.1 Account Information

When you create an account, we may collect:

• Name
• Email address
• Phone number, where provided
• Password or authentication information
• Company/business name
• Account role
• Profile information
• Billing information
• Subscription information
• Account preferences
• Communication preferences

If authentication is provided through a third-party authentication provider, such as Firebase Authentication, authentication information may be processed by that provider according to its applicable terms and privacy policy.

3. Meta Advertising Data

Digital Growth Studio allows users to connect Meta advertising accounts. When you authorize access to your Meta account, we may receive information made available through Meta's APIs and based on the permissions you authorize.

Depending on the permissions approved for your application, this may include:

We only request and process the Meta data necessary to provide the functionality of Digital Growth Studio.

4. Meta Permissions

Digital Growth Studio may request permissions from Meta that are necessary to provide advertising management functionality. For example, where applicable, we may request permissions that allow the application to:

• Access advertising account information
• Read advertising campaign information
• Analyse advertising performance
• Create or modify advertising objects
• Pause or activate advertising objects
• Modify supported advertising settings
• Execute optimization actions approved by the user

The specific permissions requested by the application may change as Digital Growth Studio develops. We do not request access to a user's Meta account beyond the permissions necessary for the functionality being provided.

5. How We Use Information

We use information to:

• Provide the service
• Create and maintain user accounts
• Connect advertising accounts
• Synchronize advertising data
• Display campaign dashboards
• Calculate advertising metrics
• Generate reports
• Generate AI recommendations
• Execute user-approved optimization actions
• Manage subscriptions and billing
• Provide customer support
• Improve the service

We may use aggregated and appropriately protected information to improve system performance, identify technical problems, improve analytics, improve recommendation quality, detect errors, improve user experience, and develop new features.

We do not use individual users' advertising data for unrelated commercial purposes.

6. AI Processing

Digital Growth Studio uses automated systems and artificial intelligence to analyse advertising performance. AI may analyse information such as campaign performance, ad performance, spend, conversion data, cost metrics, historical performance, campaign trends, performance changes, and account-level advertising metrics.

The purpose of this processing is to generate recommendations such as:

• Pause an underperforming ad
• Increase or decrease a budget
• Identify high-performing creatives
• Identify performance deterioration
• Recommend campaign actions
• Identify opportunities for optimization

AI recommendations are intended to assist users with advertising decisions. Unless specifically enabled and authorized by the user, AI recommendations do not automatically execute changes to the user's advertising account. Where an optimization action requires write access, Digital Growth Studio may execute the action only through the permissions and authorization provided by the user.

7. User Control Over AI Actions

Digital Growth Studio is designed to provide users with control over advertising changes. Where applicable, recommendations may include details on the problem, supporting evidence, recommendation, expected impact, confidence, priority, and status.

Users may review and accept or reject recommendations. If a user approves an action, Digital Growth Studio may send the corresponding request to Meta's API. Digital Growth Studio does not guarantee that a recommendation will produce a particular advertising result.

8. How We Store Information

We use appropriate technical and organizational measures to protect information. Depending on the specific service architecture, information may be stored using PostgreSQL databases, cloud infrastructure, authentication services, secure application servers, third-party infrastructure providers, and logging/monitoring services.

Sensitive credentials and access tokens are protected using appropriate security controls. We do not intentionally store a user's Meta password.

9. Meta Access Tokens

When a user connects a Meta advertising account, Digital Growth Studio may receive access tokens or other authorization credentials required to communicate with Meta's APIs. We use these credentials solely to provide the authorized functionality.

We do not sell Meta access tokens. We do not intentionally expose access tokens to other users.

Where technically possible, credentials are encrypted or protected using appropriate security mechanisms. If a user disconnects their Meta account, we will stop using the authorization for future API requests, subject to technical and legal requirements.

10. Data Sharing

We do not sell users' personal information or Meta advertising data.

We may share information with service providers that help us operate Digital Growth Studio. These providers may include:

• Cloud hosting providers
• Database providers
• Authentication providers
• Payment processors
• Email providers
• Analytics providers
• Error monitoring providers
• Security providers
• Customer support providers
• AI/technology providers where required to provide an explicitly requested feature

Service providers are expected to process information only for legitimate business purposes and according to applicable contractual and legal requirements.

11. Meta

When you connect your Meta account, information may be exchanged between Digital Growth Studio and Meta's services through Meta's APIs. Your use of Meta services remains subject to Meta's applicable terms, policies, and privacy practices. Digital Growth Studio does not control how Meta processes information within Meta's own services.

12. Payment Information

If you purchase a Digital Growth Studio subscription, payment information may be processed by our payment provider. We may receive information such as payment status, transaction ID, subscription plan, billing date, payment amount, and invoice information.

We generally do not store complete payment card details on our own servers when payment processing is handled by a third-party payment processor.

13. Cookies

Digital Growth Studio may use cookies and similar technologies for authentication, session management, security, preferences, analytics, and performance monitoring. You may be able to control cookies through your browser settings. Disabling certain cookies may affect application functionality.

14. Log and Technical Information

We may automatically collect technical details such as IP address, browser type, device information, operating system, application activity, login information, error logs, request logs, approximate location derived from technical information, and security events. This information is used primarily for security, debugging, fraud prevention, and service improvement.

15. Data Retention

We retain information only for as long as reasonably necessary for providing the service, maintaining your account, providing historical analytics, meeting contractual and legal obligations, resolving disputes, preventing fraud, maintaining security, and enforcing our agreements.

When information is no longer required, we may delete, anonymize, or securely dispose of it. Specific retention periods may vary depending on the type of information.

16. Disconnecting Meta

You may disconnect your Meta advertising account from Digital Growth Studio at any time through the application, where the functionality is available. You may also revoke the application's access through your Meta account settings.

After disconnection:

• We will stop using the authorization for future Meta API requests.
• Scheduled synchronization associated with that authorization will be stopped where technically applicable.
• Previously synchronized data may remain in our systems for a limited period unless you request deletion or deletion is otherwise required.

We may retain certain records where required for legal, security, accounting, or fraud-prevention purposes.

17. Data Deletion

You may request deletion of your Digital Growth Studio account and associated data. Please see our Data Deletion Instructions page for details.

Deletion may include:

• Account information
• Connected advertising account information
• Stored Meta advertising data
• AI recommendations
• Application activity associated with your account
• Other information associated with your account, subject to legal retention requirements

Some information may need to be retained where required by law or necessary for legitimate security or accounting purposes.

18. Security

We use reasonable security measures designed to protect information from unauthorized access, unauthorized modification, accidental loss, unauthorized disclosure, or destruction.

However, no internet-based service can guarantee absolute security. Users are responsible for protecting their account credentials and notifying us of suspected unauthorized access.

19. Children's Privacy

Digital Growth Studio is intended for businesses, professionals, advertisers, agencies, and other users capable of entering into legally binding agreements. Our services are not intended for children. We do not knowingly collect personal information from children in violation of applicable law.

20. International Data Processing

Digital Growth Studio may use service providers and infrastructure located in countries other than the country where you live. By using the service, you understand that information may be processed internationally, subject to applicable legal requirements and appropriate safeguards.

21. Your Privacy Rights

Depending on your location and applicable law, you may have rights to access your personal information, correct inaccurate information, request deletion, request restriction of processing, object to certain processing, request data portability, withdraw certain permissions, and disconnect third-party integrations. To exercise applicable rights, contact us using the details provided below.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we may update the "Last Updated" date and provide additional notice where required. Your continued use of Digital Growth Studio after an updated Privacy Policy becomes effective constitutes acceptance of the updated policy to the extent permitted by law.

23. Contact

For privacy-related questions or requests:

Digital Growth Studio Email: digitalgrowthstudioteam@gmail.com
Website: https://www.digitalgrowthstudio.in/

For Meta-related data deletion requests, please refer to our Data Deletion Instructions.